The most important feature considered by midwest end-buyers when purchasing promo is durability/quality.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on end-buyers in the Midwest, one of the four regions throughout the United States we’re spotlighting. According to Census data, about 70 million people live in the Midwest. The largest industries in this region are manufacturing, agriculture, energy and tourism, which are all lucrative opportunities for promo distributors.

According to ASI’s 2023 Ad Impressions study, the five most influential promo products for consumers in the Midwest are outerwear, performance wear, polo shirts, health & safety items and T-shirts. New 2024 end-buyer research shows that when purchasing promo, Midwest end-buyers of promotional products value durability and functionality, and are more likely to purchase caps and headwear than other regions.